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The Bottom Line Series - Part 1: Sell Your Clients, Not Just Your Products
One of the best tools for any salesperson is their ability to sell themselves to a client or prospect. Not only that, but the ability to sell their potential clients on the experience they gain from using the product rather than the products raw benefits.
So how do I sell my clients?
If you were to take a look at the top performing companies in the world, you would notice some similar characteristics. They all have something to offer their customer that’s unique or innovative. This could be a large source of knowledge, great customer service, superior benefits or even friendly employees.
The Blog Bloodlines Pt.1 - The Top 5 Articles on Blog Marketing
I remember the first time that I used the search engines to look for quality information on marketing blogs. It didn’t go well, and I found myself directing a lot of my marketing from a narrow and slightly biased source.
After learning a lesson, I started to bookmark the posts I came across to use as resources and motivation. I’ve had these posts archived for reference, a large part of my blogging knowledge base aside from a few memories and a bit of experience.
So for those of you who are looking to improve your blog, empower and enlighten your readers – here’s my favourite articles on blog marketing:
Microwriting for Twitter – Introducing the Top 10 Ways to Make Your Next Tweets Pack a Punch With Your Prospects
Internet Marketing is constantly changing. Now, the internet is used by everyone – not just the tech and computer savvy. Every day barriers are broken and our succinct communication has truly rendered the globe as more of a “virtual community.”
After the introduction of Web 2.0, an army of social networking mediums took the net by storm and while some were swept under the rug for eternity, most of us can generally recall a number of the popular ones that held. Did you ever have a MySpace? How about a Facebook profile? For those of you who have been networking on the net for a while – you’ve likely heard of Twitter.
The SEO Pro That Didn’t Know – Learn How a Mother and Real-Estate Agent with No Technology Background Built a First Page Blog
Nearly two years ago my very own mother decided to start a blog. The real-estate markets were steady and any guerilla marketing tactic seemed like a new and exciting new idea at the time. My mom has always been a natural marketing talent (probably where I got my own interest in marketing) and she loves connecting with people. However, she doesn’t have much of a tech background.
When I say she doesn’t have much tech background – I mean that I was plugging in printers and installing CD’s for her since I was about 8 years old. Now with a blog, venturing onto the World Wide Web full of code and critics - I was both concerned and curious.
I remember her telling me from the very beginning that she was just going to persevere with the blog and at that exact moment she made the commitment to manage her blog for 1 full year no matter how it went.
Why Some Ideas Survive and Others Die. The Top 6 Ways to Make Your Next Idea ‘Stick’
Why is it that some of the worst ideas in history are the central focus of the public eye while some of the best ideas go unnoticed?
The saying “A lie is halfway around the world before the truth even gets his boots on” relates to ideas as well. Just because you have a great idea doesn’t mean it’s going to succeed regardless of your efforts. You need to find a way to make your idea stand out from the crowd and in a sense make it “sticky” so that people will remember it. Well, in a recent book I read, “Made to Stick” written by brothers Chip and Dan Heath - they do just that.
The New York Times bestseller “Made to Stick” has made a dominant impact on the business world. It was ranked #1 on the Top 10 Business books by Globe and Mail and has been renowned by critics everywhere.
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