Discovery Survey Discovery Survey for Managed Advertising Services Contact Details Please provide your contact information below, including your primary phone, email address and Skype account name if you have one. * Primary Contact Name First Last * Primary Contact Email Email Confirm Email * Primary Contact Phone Skype Account Name Communication * When working with us, what qualities would be important for us to demonstrate? * Do you already have a website? If so, what is the web address? * Give a quick description of your ideal method of communicating. (ie. I’d like to have a monthly update call and keep all other communications to email.) * What is the availability schedule of the primary contact? Basic Business Details * What product or service does your business sell? * Why do consumers want your product or service? * What makes you different from your competitors? What’s your competitive advantage? Does your business have a mission statement? If so, what is it? * Have you previously recorded or created any documents or data that could be useful to us? This could include a business or marketing plan, market research, SWOT or FAB analysis, previous campaign statistics and performance reports. Please list them. Goals & Objectives * What are the KPIs (Key Performance Indicators) for your advertising campaign? These are the metrics used to determine the success of the campaign. Some examples of common KPIs are: # of leads, new account signups, online sales, newsletter signups, cost-per-lead, cost-per-sale, landing page or website conversion rate. * What is your priority for an advertising campaign: achieving the goals quickly with some flexibility in your budget, or sticking to a strict budget and taking slightly longer to work towards your goals? * What is your approximate monthly advertising budget to start? ($500/month minimum budget). * Do you want our service fee to be included in that budget, or would you prefer we manage that budget entirely and add our service fee on after? Audiences Answer the questions below to the best of your ability. This gives us an important starting point for further research and analysis. * Are there different 'types' or categories of customers that your business targets? (ie. Realtors might target 'buyers' and 'sellers') * Define your geographic targets. Where can your customers be found? (ie. Country, provinces or states, cities or neighbourhoods.) * Define the demographics of your target audience to the best of your knowledge. (ie. Age, sex, common habits or behavior, annual revenue, profession, ect.) * Describe your best customers and what they have in common. * Describe your worst customers and explain what is common amongst them. * Are there common misconceptions or mistakes that consumers make, relating to your business, product/service or brand? Other Is there anything else you’d like to share that might be helpful to us? This is your chance to include details we may not have asked about but are important in understanding you or your business.